The reference connections given to another website from a website are called backlinks. Refraction links obtained from reliable and authoritarian websites help the relevant website look more reliable and authoritarian in the eyes of Google. This contributes to the performance of the relevant website in the search engine result pages. However, it will be very harmful to the relevant website to obtain a large number of and poor quality backlinks in a way that is not organic. For this reason, web managers should be very careful in backlink studies. In addition, the backlinks on a website should be checked by regularly malicious link analysis. These controls can be done through various vehicles paid and free. The poor quality and spam backlinks should then be rejected by rejecting connections via Search Console.